Does not matter what you do for a living, you spent almost half of your time on some kind of selling

When we think about sales, probably the first image that comes to mind is a salesperson going door-to-door selling stuff that we don’t want to buy. But the truth is that sales is not just that, sales is about persuading and convincing people in exchange for something. Does not matter…

Waking up early became a synonym of productivity and success, but maybe we are nurturing a generation of sleep-deprived zombies

Self-improvement has been a hot topic for some time, and one of the subtopics that people love to mention is productivity. Everybody wants to be a productivity master. Do more in less time.

Don’t get me wrong, I don’t think it’s a bad thing at all. Time is a scarce…

OKR is not simply another management tool, it creates a unit for the entire organization and channel efforts and coordination

On a fall in the year of 1999, John Doerr arrived in Google's headquarters. He just joined the company's board. Doerr was impressed by how Larry Page and Sergey Brin, Google co-founders, were determined to change the world. It was all before Gmail, Youtube, Chrome or Android existed.

They were…

Alleviating poverty is not the same as creating prosperity

According to the World Bank, there are more than 750 million people living in extreme poverty, surviving on less than $1.90 a day. The most obvious help to those countries and therefore to those people are with financial aid, but assisting them with investments to fix those visible signs of…

Making better decisions is not just a matter of following frameworks, but understanding our mind

How can we make better decisions? It doesn’t matter the degree of the decision, we have to make them multiple times a day. Frameworks are great and there are a ton of them out there. I genuinely think they are very useful to use on specific occasions but it’s not…

Empathy can help you be a better leader, better innovator, and a better negotiator

The word “empathy” is everywhere. Everybody knows that being empathetic is a great quality to have. The ability to step into another person’s shoes and see the world from the other's perspective is essential to have a cooperative society that can nurture important social transformations.

In the 21st century, it…

If you’re going to listen to customers then you need to know how to interpret and use their input

Listening to customers, carrying out market research to understand trends, and investing capital to develop and provide customers with more and better products is a great management strategy. But what if customers don’t know how to articulate their preferences.

“Some people say, “Give the customers what they want.” But that’s…

Vitor Shin Kitahara

Senior Data Analyst at Via Varejo. Father of a very stubborn Shiba Inu. Loves flat white and mechanical keyboards.

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