OKR is not simply another management tool, it creates a unit for the entire organization and channel efforts and coordination

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On a fall in the year of 1999, John Doerr arrived in Google's headquarters. He just joined the company's board. Doerr was impressed by how Larry Page and Sergey Brin, Google co-founders, were determined to change the world. It was all before Gmail, Youtube, Chrome or Android existed.

They were visionary entrepreneurs but one thing was missing — management experience. For Google to succeed, they needed to make tough choices, keep the team on track and fail fast. With that in mind, Doerr introduced the execution tool to them, OKRs.

It was first used at Intel in the 1970s when…


Alleviating poverty is not the same as creating prosperity

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According to the World Bank, there are more than 750 million people living in extreme poverty, surviving on less than $1.90 a day. The most obvious help to those countries and therefore to those people are with financial aid, but assisting them with investments to fix those visible signs of poverty has not proved to be successful. As stated by Clayton Christensen in his book “The Prosperity Paradox”, there is a big difference between alleviating poverty and creating prosperity.

Prosperity is not just having access to education, health care, good governance, and so on. Prosperity is a process by which…


Everybody has a different chronotype. Struggling to wake up early is not a sign of laziness, maybe it’s just biological

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I’ve always struggled to wake up early in the morning and felt like I was wasting my day. I’ve thought that maybe I was not being disciplined enough and tried a very strict sleep schedule to sleep before 10:30 PM and wake up around 7 AM. It was hard. I’ve tried to meditate, I’ve limited the use of electronics at night and it worked for a couple of days but I’ve always found myself going back to the old sleep schedule. …


Making better decisions is not just a matter of following frameworks, but understanding our mind

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How can we make better decisions? It doesn’t matter the degree of the decision, we have to make them multiple times a day. Frameworks are great and there are a ton of them out there. I genuinely think they are very useful to use on specific occasions but it’s not practical to use them every time you need to make a decision. If you want to make better calls in a consistent manner, be aware of how the machine that makes the decision works — your mind.

We are not 100% rational. Emotions have huge impacts on how we make…


Empathy can help you be a better leader, better innovator, and a better negotiator

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The word “empathy” is everywhere. Everybody knows that being empathetic is a great quality to have. The ability to step into another person’s shoes and see the world from the other's perspective is essential to have a cooperative society that can nurture important social transformations.

In the 21st century, it became apparent the importance of soft skills. Empathy is one of those traits that are overlooked sometimes. It does not only make the world a better place but it is a key aspect of creating a successful career and will help you navigate through the turbulent waters of business.

In…


If you’re going to listen to customers then you need to know how to interpret and use their input

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Listening to customers, carrying out market research to understand trends, and investing capital to develop and provide customers with more and better products is a great management strategy. But what if customers don’t know how to articulate their preferences.

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them…


Besides the tips and tricks, sleeping is the single most important tool

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I'm not the first one and neither I'll be the last writing about how to remember things you read. There are a ton of tools on the internet that helps us achieve that. But I’ve realized something while reading and watching videos from Matthew Walker, the sleep scientist, and professor of neuroscience and psychology at UC Berkeley, and from my personal experiences that sleep is the single most powerful yet neglected tool that we have.

I'm not sure why but maybe we just take sleep for granted. It is something that we all have access to but yet we are…


EDA is a must for any data project. It is a critical first step that can make your life easier and shed a light on your data.

What is EDA?

If you came to my article to get to know more about EDA, at this point, I think you might have a clue on what I’m talking about. For those, skip to the next topic, but for the others that don’t know what EDA is, stick a little bit with me.

Exploratory Data Analysis refers to an approach of analyzing and summarizing the data often with visual methods. We want to use data as a tool to help us solve problems and make better decisions, but when we use it to validate our own assumptions, we are going in the…

Vitor Shin Kitahara

Senior Data Analyst at Via Varejo. Father of a very stubborn Shiba Inu. Loves flat white and mechanical keyboards.

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