Does not matter what you do for a living, you spent almost half of your time on some kind of selling

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When we think about sales, probably the first image that comes to mind is a salesperson going door-to-door selling stuff that we don’t want to buy. But the truth is that sales is not just that, sales is about persuading and convincing people in exchange for something. Does not matter what your profession is, you are always selling. Maybe you are selling something to someone, you are persuading someone to do something or you are trying to get a raise or a promotion. What you do every day in your job or in your life involves some kind of selling.


Waking up early became a synonym of productivity and success, but maybe we are nurturing a generation of sleep-deprived zombies

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Self-improvement has been a hot topic for some time, and one of the subtopics that people love to mention is productivity. Everybody wants to be a productivity master. Do more in less time.


OKR is not simply another management tool, it creates a unit for the entire organization and channel efforts and coordination

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On a fall in the year of 1999, John Doerr arrived in Google's headquarters. He just joined the company's board. Doerr was impressed by how Larry Page and Sergey Brin, Google co-founders, were determined to change the world. It was all before Gmail, Youtube, Chrome or Android existed.


Alleviating poverty is not the same as creating prosperity

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According to the World Bank, there are more than 750 million people living in extreme poverty, surviving on less than $1.90 a day. The most obvious help to those countries and therefore to those people are with financial aid, but assisting them with investments to fix those visible signs of poverty has not proved to be successful. As stated by Clayton Christensen in his book “The Prosperity Paradox”, there is a big difference between alleviating poverty and creating prosperity.


Making better decisions is not just a matter of following frameworks, but understanding our mind

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How can we make better decisions? It doesn’t matter the degree of the decision, we have to make them multiple times a day. Frameworks are great and there are a ton of them out there. I genuinely think they are very useful to use on specific occasions but it’s not practical to use them every time you need to make a decision. If you want to make better calls in a consistent manner, be aware of how the machine that makes the decision works — your mind.


Empathy can help you be a better leader, better innovator, and a better negotiator

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The word “empathy” is everywhere. Everybody knows that being empathetic is a great quality to have. The ability to step into another person’s shoes and see the world from the other's perspective is essential to have a cooperative society that can nurture important social transformations.


If you’re going to listen to customers then you need to know how to interpret and use their input

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Listening to customers, carrying out market research to understand trends, and investing capital to develop and provide customers with more and better products is a great management strategy. But what if customers don’t know how to articulate their preferences.

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them…


Besides the tips and tricks, sleeping is the single most important tool

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I'm not the first one and neither I'll be the last writing about how to remember things you read. There are a ton of tools on the internet that helps us achieve that. But I’ve realized something while reading and watching videos from Matthew Walker, the sleep scientist, and professor of neuroscience and psychology at UC Berkeley, and from my personal experiences that sleep is the single most powerful yet neglected tool that we have.


EDA is a must for any data project. It is a critical first step that can make your life easier and shed a light on your data.

What is EDA?

If you came to my article to get to know more about EDA, at this point, I think you might have a clue on what I’m talking about. For those, skip to the next topic, but for the others that don’t know what EDA is, stick a little bit with me.

Vitor Shin Kitahara

Senior Data Analyst at Via Varejo. Father of a very stubborn Shiba Inu. Loves flat white and mechanical keyboards.

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